I know, many people (including most vegans) don't like PETA (and I don't care for a number of their tactics either), but I DO like this ad. It's an old one apparently, although I only saw it for the first time today, and while I don't know/care who Tito is, I like what he's doing here! And while PETA-bashing may (perhaps even rightfully so) be a popular sport as well, I don't think any vegan would disagree that the blood-sport of dog fighting needs to stop, and whether support for this notion comes from animal welfare or animal rights groups shouldn't matter.