Yep, that's how much (45K more than last year) was raised by lovely readers like you! Who do we do it for? For chicks, piglets, lambs and all farmed animals who deserve a hell of a lot more consideration than they currently get. Are things changing? Yes. More slowly than we would like, but by getting information into the hands of younger generations maybe there's a chance our future world will be a much better one.
Here's a message from Matt for Team Vegan members I thought I'd share with you:
Understanding how dependent our efforts are on all of us working together is important, because there are many, many demands on our time and energy. Compared to some specific investigations and campaigns, Vegan Outreach's long-term, grassroots efforts can seem less than urgent at times. This makes it all the more remarkable that you spent so much time and effort to help advance our necessary work.
If we are to bring about the new world we all want -- where animals aren't viewed as mere commodities but rather are treated with their due respect -- it will obviously require that people no longer view animals as food. This fundamental change can't take place from the top-down; it has to occur from the bottom up. This new world won't come about through individual battles, but by doing efficient grassroots work.
I am thrilled and honored to be doing this necessary work with you.
Together, we are bending the arc of history, every day.
For the animals,